The objection: Most agency sites look great on a Macbook and break the moment a real customer opens them on a 4-year-old Android on patchy 4G.
What 'mobile-first' actually means here
We design the mobile layout before the desktop one. The sticky call button is always within thumb reach. The hero text is readable at arm's length. The contact form is four fields, not twelve.
We test every page on a £150 Android over throttled 3G — if it doesn't load and become interactive in under 1 second, we cut weight until it does.
Why it matters
Trade customers Google you from a leaking kitchen or a power-cut at midnight. They want one tap to call. A page that takes 5 seconds to load loses 60% of them before the hero image arrives.
FAQ
- Do you test on real devices?
- Yes — we own a rack of low-spec Androids and iPhones. Lighthouse scores lie; real devices don't.