# Built Local

> UK web design service for tradespeople. £99 setup, £49/month, live in 72 hours.

Built Local builds and hosts professional websites for tradespeople across the UK — plumbers, electricians, roofers, builders and more — on a flat monthly subscription with no long-term contracts.

## Pages

- [Home](/): Overview of Built Local and what we offer.
- [How it works](/how-it-works): Our 72-hour build process.
- [Pricing](/pricing): £99 setup + £49/month, what's included.
- [Get started](/get-started): Order form to start your build.
- [Demos](/demos): Example sites we've built.
- [Contact](/contact): Get in touch.
- [Resources](/resources): Marketing and growth guides for local trades.
- [Why Built Local](/why): Our 15 promises — no contract, 72-hour build, £49/mo all-in, SSL, UK support.
- [Affiliate](/affiliate): Refer trades and earn commission.
- [Charity support](/charity-support): Free sites for UK charities.

## Locations

We serve local businesses across the UK. Region landing pages:

- [North East England](/web-design/north-east)
- [North West England](/web-design/north-west)
- [Yorkshire & the Humber](/web-design/yorkshire)
- [East Midlands](/web-design/east-midlands)
- [West Midlands](/web-design/west-midlands)
- [East of England](/web-design/east-of-england)
- [Greater London](/web-design/greater-london)
- [South East England](/web-design/south-east)
- [South West England](/web-design/south-west)
- [Wales](/web-design/wales)
- [Scotland](/web-design/scotland)
- [Northern Ireland](/web-design/northern-ireland)

## Resources

In-depth guides on local web design, local SEO and conversion for UK local businesses. Authored by Josh Tulip, founder of Built Local.

- [Local Web Design in the UK: The Complete 2026 Guide](/resources/local-web-design-uk-guide): Pillar guide — what local web design means, the 7 conversion elements, costs, build vs DIY, and a 30-day launch plan.
- [How Much Does Local Web Design Cost in the UK? (2026)](/resources/local-web-design-cost-uk): Honest 2026 UK pricing across freelancers, agencies, DIY and subscription studios.
- [The 30-Point Local SEO Checklist for Tradespeople](/resources/local-seo-checklist-for-tradespeople): Practical local SEO checklist covering GBP, on-page, schema, reviews and citations.
- [Google Business Profile Optimisation (2026)](/resources/google-business-profile-optimisation-guide): Field-by-field GBP setup, posting cadence and review-response scripts.
- [9 Fixes for Local Website Conversion](/resources/website-conversion-rate-for-local-businesses): Concrete fixes that lift conversion on local business sites.
- [Website vs Facebook Page for Local Business](/resources/website-vs-facebook-page-for-local-business): Honest 2026 comparison and when each makes sense.
- [11 Local Business Website Mistakes That Quietly Kill Leads](/resources/local-business-website-mistakes): Common silent leaks and the fix for each.
- [Showing Up in AI Search as a Local Business](/resources/ai-search-for-local-businesses): Get cited by ChatGPT, Google AI Overviews and Perplexity.
- [Content Marketing for Local Businesses (2026)](/resources/content-marketing-for-local-businesses-2026): Step-by-step local content marketing with a 12-week calendar.

- [Why Our Local Sites Load in Under 1 Second on 3G](/resources/why-our-local-sites-load-in-under-1-second-on-3g): A roofer's customer ringing on a patchy signal at the top of a ladder doesn't have 4 seconds. Here's how we get every page under one.
- [The Postcode Checker That Doubled Quote Requests for a Roofer](/resources/the-postcode-checker-that-doubled-quote-requests-for-a-roofer): One bit of friction-removal - 'do you cover my postcode?' - took quote requests from 14 a week to 31.
- [Why We Record a 30-Second Founder Video for Every Trade Client](/resources/why-we-record-a-30-second-founder-video-for-every-client): A grainy 30 seconds of the actual founder on camera outconverts a polished agency animation every single time.
- [The Trust Bar Experiment: Logos vs Numbers vs Reviews](/resources/the-trust-bar-experiment-logos-vs-numbers-vs-reviews): Three trust bars, nine sites, four weeks. The winner was not what we expected - and it varied wildly by trade.
- [Why We Always Show the Actual Van in the Hero Image](/resources/why-we-show-the-actual-van-not-a-stock-tradesman): The single most authentic image a tradesperson owns is the side of their van. We put it in every hero, on purpose.
- [What We Learned Ranking an Electrician in Three Newcastle Suburbs At Once](/resources/what-we-learned-ranking-an-electrician-in-three-newcastle-suburbs-at-once): Three suburbs, three pages, one Google Business Profile. The cannibalisation came faster than we expected. Here's the recovery.
- [The Google Business Profile Categories That Actually Move the Map Pack for Trades](/resources/the-google-business-profile-categories-that-actually-move-the-map-pack-for-trades): Switching one GBP category took a Sunderland roofer from position 8 to position 2 in the map pack. The category was not 'Roofer'.
- [Why We Stopped Using LocalBusiness Schema and Switched to Trade-Specific Subtypes](/resources/why-we-stopped-using-localbusiness-schema-and-switched-to-trade-specific-subtypes): Schema.org has a Plumber type. And an Electrician type. And a RoofingContractor type. Most local sites still use generic LocalBusiness. They shouldn't.
- [NAP Consistency Is Overrated: What Actually Matters for UK Trades](/resources/nap-consistency-is-overrated-here-is-what-actually-matters-for-uk-trades): Half the local SEO industry sells citation cleanup as the answer. We measured. It isn't.
- [The Review Velocity Curve We Track for Every Client](/resources/the-review-velocity-curve-we-track-for-every-client): Total review count is a vanity number. Reviews per week is the metric that predicts everything.
- [Why We Charge £49/Month and Not £1,500 Upfront](/resources/why-we-charge-49-a-month-and-not-1500-upfront): A £1,500 site sold once is a worse business than a £49/month site sold thirty times. Here's the math.
- [The 72-Hour Build Process, Hour by Hour](/resources/the-72-hour-build-process-hour-by-hour): 72 hours sounds like marketing. It isn't - it's an actual operational SLA. Here's how the time is spent.
- [Why We Fired Three Clients Last Quarter (and What It Taught Us About Fit)](/resources/why-we-fired-three-clients-last-quarter-and-what-it-taught-us-about-fit): Every client we fired had been a warning sign at the intake stage. Here's the pattern, and the questions we now ask to catch it earlier.
- [The 7 Onboarding Questions That Predict Whether a Trade Website Will Convert](/resources/the-onboarding-questions-that-predict-whether-a-trade-website-will-convert): Conversion is decided at intake, before a single pixel is designed. Here are the seven questions that matter.
- [Getting Cited by ChatGPT for 'Plumber Near Me' — What Actually Worked](/resources/getting-cited-by-chatgpt-for-plumber-near-me-what-actually-worked): Showing up in AI search isn't magic. It's schema, citations, and third-party mentions - in a specific order.
- [Why We Publish a Public llms.txt for Every Client Site](/resources/why-we-publish-a-public-llms-txt-for-every-client-site): A two-kilobyte text file at /llms.txt is the cheapest AI-search investment a local business can make. Here's why we ship it on every site.
- [Designing Websites for the North East Trades Market vs the South East](/resources/designing-websites-for-the-north-east-trades-market-vs-the-south-east): A site that converts in Sunderland will underperform in Surrey. The deltas are bigger than they look.
- [Why Rural Cumbria Clients Need a Different Mobile Layout Than Manchester Clients](/resources/why-rural-cumbria-clients-need-a-different-mobile-layout-than-manchester-clients): Rural mobile is its own design discipline. A site that works on Manchester 5G will fail in a Lakeland valley with two bars of patchy 4G.
- [The Four CSS Decisions That Make a Trade Site Feel Built, Not Templated](/resources/the-four-css-decisions-that-make-a-trade-site-feel-built-not-templated): Templated sites have a smell. So do bespoke ones. Four CSS decisions make the difference.
- [Why Every Built Local Site Ships With a Handwritten 404 Page](/resources/why-every-built-local-site-ships-with-a-handwritten-404-page): The 404 page is the most overlooked conversion opportunity on a local trade site. We treat it as a landing page.
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